YspeopleExplore tab

Ysbuys

Ysepicure

Why Harvey Norman is Australia's rudest advertiser


About John

Copywriter / advertising person, Perth. Curator of largely irrelevant data. Purveyor of unsorted thoughts. Poor surfer. Worse fisherman.


OPINION: YsPeople member John Ilian gets stuck into Harvey Norman's "offensive" TV ads.

Twenty reasons to reject Harvey Norman's TV advertising campaign.

1. Reject Harvey Norman advertising because it is offensive.

2. Reject it because it is insulting.

3. Reject Harvey Norman advertising because it disrespects us. It dishonours its audience.

4. Reject it because it is rude.

5. Reject it because in shouting at us, it doesn’t speak to us. Or otherwise engage us.

6. Reject it because the voiceover is unintelligible when it yells at a million miles an hour.

7. If you would not buy anything from a sales person acting this way to your face, reject it.

Harvey Norman commercial



8. Ask yourself if owner Gerry Harvey would allow anyone to shout at him the way his advertisements shout at us. If you think he would not, reject his advertising.

9. Reject it because it is the epitome of poor manners. (Don’t we teach our children that respect is a core value?)

10. Reject it because this advertiser thinks we are not capable of discerning a price, an offer, or a bargain without being yelled at.

11. Reject it because 100 words in 30 seconds is 30 words too many.

12. Reject it because Harvey Norman doesn’t understand that it is not what they put into TV commercials that matters most. What viewers take from them matters more. (I take from them that Harvey Norman is Australia’s rudest advertiser).

13. Reject it because the world has moved on from the ‘yell and sell’ world of 1970. It is now media-savvy. Media studies have been part of the school curriculum for the past three decades. Plus, there’s the informative effect of social media.

14. Reject it because Harvey Norman fails to recognise that simple made memorable is infinitely more potent than crap made confusing.

15. Reject it because it nearly always contains a sleazy, slime-like disclaimer. This implies, “We don’t trust you. We don’t even trust ourselves. That’s why we have these ‘stay-out-of- jail’ disclaimers.”

16. Reject it because you’re unlikely to remember the specific conditions that were fleetingly exposed on the screen, or otherwise swallowed by the voice-over.

17. Reject it because it operates on falsehood built on a simple premise (presumably conceived by simpletons): ‘Throw enough shit at the fan and some of it will stick.”

18. Reject it because it is unnecessarily wasteful. How much would Harvey Norman save on media costs if its ads actually contained a simple, intelligent, potent idea that connected positively with its market and engaged more?

19. Reject it because it is likely to be hypocritical. It’s possible most, if not all of Harvey Norman’s advertising budget comes from supplier brands that know better. Generally, these brands avoid this appalling behaviour themselves.

20. Reject it because Harvey Norman advertising is visual and aural abuse.

Go, Harvey Norman. Go away!

You, too, can share your opinions and personal stories on YsPeople.  Click here to learn how easy it is!

Banner 2
| Your rating
1 members rated this article


Related stories

Check out some of the weirdest videos YouTube has to offer.

Strangest YouTube videos you'll ever watch

 

Kill some time with these oddball videos. Don't say we didn't warn you though, they're weird!

Technology Humour
Expand
Over 1 year ago
(Entertainment & Culture)
Stephen Hawking, one of the greatest minds we have ever seen.

Stephen Hawking's humour out of this world

 

He may have been one of the most brilliant minds of modern time, but Professor Stephen Hawking also had a wicked sense of...

Movies TV Science Celebrities
Expand
Over 1 year ago
(Entertainment & Culture)
Oh how TV has changed!.

Proof they don't make TV like they used to

 

Be amazed as Game Of Thrones gets the '90s treatment.

TV Humour Nostalgia
Expand
Over 1 year ago
(Entertainment & Culture)
Ever had a brainwave like this? Picture: Shutterstock.

Mindblowing shower thoughts worth sharing

You know those flashes of brilliance you have in the shower, or while just getting dressed? Here's some of the best.

Culture Technology Community Humour
Expand
Over 1 year ago
(Entertainment & Culture)
Don Bradman - number 2?.

The poet who beat Don Bradman to No.1

When it comes to great Australians, you don't get many that are more true blue than Don Bradman. Or do you?

Culture Books Sport Australia
Expand
Over 1 year ago
(Entertainment & Culture)
Feminist Germane Greer is on the money.

I'm with Germaine, the ‘me too’ movement's crap

Germaine Greer’s response to the ''me too'' movement was swift, precise, and spot on. Here's why.

Relationships Social Issues
Expand
Over 1 year ago
(Entertainment & Culture)
Comedic actor Leslie Neilsen's grave stone is a beauty.

We're all just a little dash between two dates

But there are some who get creative with their grave stones, leaving memorable and funny epitaphs.

Relationships Humour Health
Expand
Over 1 year ago
(Entertainment & Culture)
You better Belieber it! Justin Bieber is every where.

Calling all pranksters, I need your help

 

I love a good prank or practical joke -- and pulled one on a colleague this week.Enjoy a giggle, then hit me up with more ideas.

Relationships Community Humour
Expand
Over 1 year ago
(Entertainment & Culture)
Coffee and a book, what could be better? (Image: Shutterstock).

Books recommended by you, for you!

 

Your suggestions for must-read books!

Culture Books
Expand
Over 1 year ago
(Entertainment & Culture)
Putting your phone away while eating with someone is basic etiquette (Image: Shutterstock).

We should all embrace basic etiquette

They are the social rules that keep the world ticking over nicely. What's important to you when it comes to basic etiquette?

Relationships Community Social Issues
Expand
Over 1 year ago
(Entertainment & Culture)

Message board

Derek, about 1 year ago:
I am great
George, about 1 year ago:
What's up Thomas?
George, about 1 year ago:
Messages are now updated in real time on other browsers.
Thomas, about 1 year ago:
Hello
Thomas, over 1 year ago:
Great!
DJC, over 1 year ago:
Groovy!
George, over 1 year ago:
Message board active from June 2018

Have your say!

Your Great Australians

Trending stories
When it comes to great bloggers you can connect with, this list has you covered.

20 mature bloggers worth following

Looking for Australian...

(Entertainment & Culture) Over 2 years ago
They may be hideous, but geez, some toby jugs are valuable.

Is your toby jug worth a fortune?

Did you know that some of...

(Nostalgia) About 1 year ago
Shutterstock.

What is Australian culture?

I see nothing that makes...

(Entertainment & Culture) Almost 2 years ago
The views alone are worth visiting Laputa for.

Perth's Laputa will not do a buffet as you know it

New player Laputa will...

(Epicure) Almost 3 years ago
JB Hi-Fi is on the money when it comes to customer service.

JB Hi-Fi Vs Harvey Norman

When it comes to comparing...

(Money & Business) Almost 3 years ago
Weekly Poll
Photographic memories
Hizgg0vzzqvwc9xicknk
It's 35 years since the Ash Wednesday bushfires in South Australia and Victoria claimed 75 lives and more than 2500 buildings.